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在CRM中客戶是企業(yè)的一項(xiàng)重要資產(chǎn)
作者：admin 來源：本站 發(fā)布時間：2017-05-09 10:27:00
在CRM中客戶是企業(yè)的一項(xiàng)重要資產(chǎn)，為企業(yè)的資產(chǎn)。對技術(shù)以及人才加以百般重視。然而，這種劃分資產(chǎn)的理念，是一種閉環(huán)式的，而不是開放式的。無論是傳統(tǒng)的固定資產(chǎn)和流動資產(chǎn)論，還是新出現(xiàn)的人才和技術(shù)資產(chǎn)論，都是企業(yè)能夠得以實(shí)現(xiàn)價值的部分條件，而不是完全條件，其缺少的部分就是產(chǎn)品實(shí)現(xiàn)其價值的階段，同時也是重要的階段，在這個階段的主導(dǎo)者就是客戶。
In CRM, the customer is an important asset for the enterprise, the asset of the enterprise. Pay attention to technology and talents. However, the idea of dividing assets is a closed loop, not an open one. Both the traditional theory of fixed assets and current assets, or a new theory of talent and technology assets, are part of the enterprise can be realized value of conditions, rather than completely condition, the missing part is the last stage of the product to achieve its value, but also the most important stage, at this stage is the collective customers.
在以產(chǎn)品為中心的商業(yè)模式向以客戶為中心的商業(yè)模式轉(zhuǎn)變的情況下，眾多的企業(yè)開始將客戶視為其重要的資產(chǎn)，不斷的采取多種方式對企業(yè)的客戶實(shí)施關(guān)懷，以提高客戶對本企業(yè)的滿意程度和忠誠度。我們看到，世界上越來越多的企業(yè)在提出這樣的理念，例如：“想客戶所想”，“客戶就是上帝”，“客戶的利益高無上”“市場永遠(yuǎn)是正確的，客戶永遠(yuǎn)是對的”“觀念創(chuàng)新、技術(shù)創(chuàng)新、才能持久……方能成為財(cái)富長跑者”等等。
In products as the center of business model to take the customer as the center of the business model of the case, many companies began to clients as an important asset, and continuously for customer care, take various measures to improve customer satisfaction and loyalty of this enterprise. We see that more and more companies in the world is this idea, for example: "want to customer thought", "customer is god", "the interests of the customer is supreme" the market is always right, the customer is always right "" concept innovation, technology innovation, sustainable…… will become wealth runner" and so on.
CRM地改善、提高了整個客戶關(guān)系生命周期的績效。CRM整合了客戶、公司、員工等資源，對資源有效地、結(jié)構(gòu)化地進(jìn)行分配和重組，便于在整個客戶關(guān)系生命周期內(nèi)及時了解、使用有關(guān)資源和知識；簡化、優(yōu)化了各項(xiàng)業(yè)務(wù)流程，使得公司和員工在銷售、服務(wù)、市場營銷活動中，能夠把注意力集中到改善客戶關(guān)系、提升績效的重要方面與核心業(yè)務(wù)上，提高員工對客戶的快速反應(yīng)和反饋能力；也為客戶帶來了便利，客戶能夠根據(jù)需求迅速獲得個性化的產(chǎn)品、方案和服務(wù)。
CRM maximizes the performance of the entire customer relationship lifecycle. CRM integration with customers, companies, employees and other resources, the resource is allocated effectively, structured and restructuring, and easy to understand in time in the entire customer relationship life cycle, the use of the resources and knowledge; Simplify and optimize the various business processes, making the company and employees in sales, service and marketing activities, to be able to focus on improving the important aspect of customer relationship, improve performance and on the core business, improve the ability of rapid response and feedback of staff to the customer; It also brings convenience to customers who are able to quickly obtain personalized products, solutions and services based on demand.
In CRM, the customer is an important asset for the enterprise, the asset of the enterprise. Pay attention to technology and talents. However, the idea of dividing assets is a closed loop, not an open one. Both the traditional theory of fixed assets and current assets, or a new theory of talent and technology assets, are part of the enterprise can be realized value of conditions, rather than completely condition, the missing part is the last stage of the product to achieve its value, but also the most important stage, at this stage is the collective customers.
在以產(chǎn)品為中心的商業(yè)模式向以客戶為中心的商業(yè)模式轉(zhuǎn)變的情況下，眾多的企業(yè)開始將客戶視為其重要的資產(chǎn)，不斷的采取多種方式對企業(yè)的客戶實(shí)施關(guān)懷，以提高客戶對本企業(yè)的滿意程度和忠誠度。我們看到，世界上越來越多的企業(yè)在提出這樣的理念，例如：“想客戶所想”，“客戶就是上帝”，“客戶的利益高無上”“市場永遠(yuǎn)是正確的，客戶永遠(yuǎn)是對的”“觀念創(chuàng)新、技術(shù)創(chuàng)新、才能持久……方能成為財(cái)富長跑者”等等。
In products as the center of business model to take the customer as the center of the business model of the case, many companies began to clients as an important asset, and continuously for customer care, take various measures to improve customer satisfaction and loyalty of this enterprise. We see that more and more companies in the world is this idea, for example: "want to customer thought", "customer is god", "the interests of the customer is supreme" the market is always right, the customer is always right "" concept innovation, technology innovation, sustainable…… will become wealth runner" and so on.
CRM地改善、提高了整個客戶關(guān)系生命周期的績效。CRM整合了客戶、公司、員工等資源，對資源有效地、結(jié)構(gòu)化地進(jìn)行分配和重組，便于在整個客戶關(guān)系生命周期內(nèi)及時了解、使用有關(guān)資源和知識；簡化、優(yōu)化了各項(xiàng)業(yè)務(wù)流程，使得公司和員工在銷售、服務(wù)、市場營銷活動中，能夠把注意力集中到改善客戶關(guān)系、提升績效的重要方面與核心業(yè)務(wù)上，提高員工對客戶的快速反應(yīng)和反饋能力；也為客戶帶來了便利，客戶能夠根據(jù)需求迅速獲得個性化的產(chǎn)品、方案和服務(wù)。
CRM maximizes the performance of the entire customer relationship lifecycle. CRM integration with customers, companies, employees and other resources, the resource is allocated effectively, structured and restructuring, and easy to understand in time in the entire customer relationship life cycle, the use of the resources and knowledge; Simplify and optimize the various business processes, making the company and employees in sales, service and marketing activities, to be able to focus on improving the important aspect of customer relationship, improve performance and on the core business, improve the ability of rapid response and feedback of staff to the customer; It also brings convenience to customers who are able to quickly obtain personalized products, solutions and services based on demand.
