關(guān)于我們
電話營(yíng)銷需要運(yùn)用換位思考
作者：admin 來(lái)源：本站 發(fā)布時(shí)間：2017-06-07 10:50:00
電話營(yíng)銷的作用
The role of telemarketing
，為生產(chǎn)者、商家與消費(fèi)者精準(zhǔn)溝通提供了可能。企業(yè)利用自己掌握的消費(fèi)者個(gè)人資料信息，不定時(shí)使用電話、短信息或其他手段告知消費(fèi)者企業(yè)生產(chǎn)的產(chǎn)品或提供的服務(wù)等有關(guān)信息，對(duì)消費(fèi)者實(shí)施“精確打擊”期望消費(fèi)者會(huì)產(chǎn)生購(gòu)買行為。
First, it is possible for producers, businesses and consumers to communicate accurately. Companies use the personal information of consumers they have, the relevant information is not the regular use of telephone, SMS or other means to inform consumers of the enterprise products or services, the implementation of the "precision strike" expectations of consumers will have on consumer behavior.
第三，能為企業(yè)帶來(lái)巨大收益。一方面，電話營(yíng)銷可以使企業(yè)營(yíng)業(yè)額增加;另一方面，電話營(yíng)銷可減少營(yíng)銷人員在銷售活動(dòng)中直接與客戶接觸，從而有效降低銷售活動(dòng)的成本。這樣一增一降的變化使企業(yè)獲得巨大的收益回報(bào)。
Third, can bring huge profits for the enterprise. On the one hand, telemarketing can increase business turnover; on the other hand, telemarketing can reduce the marketing staff's direct contact with customers in the sales activities, thus effectively reducing the cost of sales activities. Such an increase, a drop of change, so that enterprises get huge returns.
電話營(yíng)銷存在的問(wèn)題
Problems with telemarketing
1、干擾消費(fèi)者正常的生活工作秩序
1, interfere with the normal life and work order of consumers
市場(chǎng)競(jìng)爭(zhēng)的加劇使一些企業(yè)不能以一種正常心態(tài)面對(duì)消費(fèi)者，于是企業(yè)為了自身獲利，不顧消費(fèi)者利益，不分時(shí)間、地點(diǎn)，周而復(fù)始頻繁向消費(fèi)者傳遞信息，以致于影響到消費(fèi)者個(gè)人的工作和生活。有企業(yè)在消費(fèi)者的休息時(shí)間、學(xué)習(xí)時(shí)間、會(huì)議中等任何時(shí)候，任何場(chǎng)所突然來(lái)電或信息，嚴(yán)重干擾消費(fèi)者正常工作生活秩序。
The market competition makes some enterprises can not be a normal state of mind to face the consumer, so the enterprises for their own profit, ignoring the interests of consumers, regardless of time and place, and frequently transmit information to consumers, so that consumers' personal work and life to influence. There are enterprises in the consumer's rest time, learning time, meetings at any time, any place suddenly call or information, seriously disturbing the normal work and life order of consumers.
2、電話營(yíng)銷有時(shí)會(huì)失效
2, telemarketing sometimes fails
由于商家發(fā)的信息或打的電話不分時(shí)段和場(chǎng)合，嚴(yán)重影響消費(fèi)者的學(xué)習(xí)和生活，因而許多消費(fèi)者每次都不會(huì)閱讀短信息，而直接把它當(dāng)垃圾信息刪除，對(duì)一些推銷產(chǎn)品的來(lái)電，也毫不留情地一口回絕。這直接導(dǎo)致手機(jī)廣告信息閱讀率偏低和電話推銷拒絕率偏高現(xiàn)象的出現(xiàn)。
Because the information businesses or phone regardless of time and place, seriously affect the consumer's learning and life, so many consumers each will read short message, and regard it as a waste of information deleted, for some sales calls, mercilessly rebuffed. This leads to the low reading rate of mobile advertising information and the phenomenon of high refusal rate of telemarketing.
您如果對(duì)我們的產(chǎn)品感興趣或者有任何的疑問(wèn)，您可以直接給我們留言或直接與我們聯(lián)絡(luò)，我們將在收到您的信息后，會(huì)時(shí)間及時(shí)與您聯(lián)絡(luò)。
If you are interested in our products or have any questions, you can either leave us a message or contact us directly. We will contact you in the first time after receiving your information.
The role of telemarketing
，為生產(chǎn)者、商家與消費(fèi)者精準(zhǔn)溝通提供了可能。企業(yè)利用自己掌握的消費(fèi)者個(gè)人資料信息，不定時(shí)使用電話、短信息或其他手段告知消費(fèi)者企業(yè)生產(chǎn)的產(chǎn)品或提供的服務(wù)等有關(guān)信息，對(duì)消費(fèi)者實(shí)施“精確打擊”期望消費(fèi)者會(huì)產(chǎn)生購(gòu)買行為。
First, it is possible for producers, businesses and consumers to communicate accurately. Companies use the personal information of consumers they have, the relevant information is not the regular use of telephone, SMS or other means to inform consumers of the enterprise products or services, the implementation of the "precision strike" expectations of consumers will have on consumer behavior.
第二，為產(chǎn)品及服務(wù)的銷售提供了一種新途徑。從企業(yè)市場(chǎng)營(yíng)銷角度來(lái)講，這種營(yíng)銷方式為產(chǎn)品及服務(wù)的銷售提供了一種新途徑，就其為企業(yè)創(chuàng)造營(yíng)銷效益方面而言，“電話營(yíng)銷”這種營(yíng)銷方式無(wú)疑以其“低成本，高回報(bào)”特點(diǎn)在企業(yè)市場(chǎng)營(yíng)銷活動(dòng)中占有一席之地，同時(shí)也為發(fā)展、維護(hù)生產(chǎn)者與消費(fèi)者之間的良好關(guān)系提供了便利。因而很多企業(yè)都比較熱衷于使用這種營(yíng)銷方式，以期為自身創(chuàng)造更多利益。
第三，能為企業(yè)帶來(lái)巨大收益。一方面，電話營(yíng)銷可以使企業(yè)營(yíng)業(yè)額增加;另一方面，電話營(yíng)銷可減少營(yíng)銷人員在銷售活動(dòng)中直接與客戶接觸，從而有效降低銷售活動(dòng)的成本。這樣一增一降的變化使企業(yè)獲得巨大的收益回報(bào)。
Third, can bring huge profits for the enterprise. On the one hand, telemarketing can increase business turnover; on the other hand, telemarketing can reduce the marketing staff's direct contact with customers in the sales activities, thus effectively reducing the cost of sales activities. Such an increase, a drop of change, so that enterprises get huge returns.
電話營(yíng)銷存在的問(wèn)題
Problems with telemarketing
1、干擾消費(fèi)者正常的生活工作秩序
1, interfere with the normal life and work order of consumers
市場(chǎng)競(jìng)爭(zhēng)的加劇使一些企業(yè)不能以一種正常心態(tài)面對(duì)消費(fèi)者，于是企業(yè)為了自身獲利，不顧消費(fèi)者利益，不分時(shí)間、地點(diǎn)，周而復(fù)始頻繁向消費(fèi)者傳遞信息，以致于影響到消費(fèi)者個(gè)人的工作和生活。有企業(yè)在消費(fèi)者的休息時(shí)間、學(xué)習(xí)時(shí)間、會(huì)議中等任何時(shí)候，任何場(chǎng)所突然來(lái)電或信息，嚴(yán)重干擾消費(fèi)者正常工作生活秩序。
The market competition makes some enterprises can not be a normal state of mind to face the consumer, so the enterprises for their own profit, ignoring the interests of consumers, regardless of time and place, and frequently transmit information to consumers, so that consumers' personal work and life to influence. There are enterprises in the consumer's rest time, learning time, meetings at any time, any place suddenly call or information, seriously disturbing the normal work and life order of consumers.
2、電話營(yíng)銷有時(shí)會(huì)失效
2, telemarketing sometimes fails
由于商家發(fā)的信息或打的電話不分時(shí)段和場(chǎng)合，嚴(yán)重影響消費(fèi)者的學(xué)習(xí)和生活，因而許多消費(fèi)者每次都不會(huì)閱讀短信息，而直接把它當(dāng)垃圾信息刪除，對(duì)一些推銷產(chǎn)品的來(lái)電，也毫不留情地一口回絕。這直接導(dǎo)致手機(jī)廣告信息閱讀率偏低和電話推銷拒絕率偏高現(xiàn)象的出現(xiàn)。
Because the information businesses or phone regardless of time and place, seriously affect the consumer's learning and life, so many consumers each will read short message, and regard it as a waste of information deleted, for some sales calls, mercilessly rebuffed. This leads to the low reading rate of mobile advertising information and the phenomenon of high refusal rate of telemarketing.
您如果對(duì)我們的產(chǎn)品感興趣或者有任何的疑問(wèn)，您可以直接給我們留言或直接與我們聯(lián)絡(luò)，我們將在收到您的信息后，會(huì)時(shí)間及時(shí)與您聯(lián)絡(luò)。
If you are interested in our products or have any questions, you can either leave us a message or contact us directly. We will contact you in the first time after receiving your information.
